We may collect the following types of personal information:
Name
Phone Number
Email Address
Shipping & Billing Address
Payment Information (processed securely through third-party gateways)
Browsing behavior (using cookies and analytics tools)
We use your data for:
Processing and fulfilling your orders
Communicating order status, offers, or updates
Improving our website, products, and services
Customer support and grievance redressal
Ensuring fraud prevention and legal compliance
We do not sell or rent your personal information to third parties.
We implement strict security measures to protect your personal data:
SSL encryption
Secure payment gateways
Regular site monitoring for security threats
However, while we strive to protect your data, no online platform is 100% secure. Use the website at your own risk.
Our website uses cookies to enhance user experience:
Session tracking
Cart management
Website analytics
You can manage cookie preferences via your browser settings.
We may share necessary information with third-party logistics, payment, or marketing services only to complete your order or offer better service. All such partners are bound by confidentiality.
Examples include:
Courier companies
Payment gateways (e.g., Razorpay, Paytm)
Email/SMS service providers
As a user, you have the right to:
Access or update your personal information
Request deletion of your account
Opt-out of promotional communications (via unsubscribe links)
ElF Store does not knowingly collect or solicit personal data from children under the age of 13. If you believe we have such information, please contact us for immediate removal.
We may update this Privacy Policy from time to time. Changes will be posted on this page with the "Last Updated" date.
Last Updated: April 29, 2025